What you should know about ecommerce in Europe

Home to a high concentration of affluent shoppers, a $281B ecommerce market and an annual growth rate of 8.8%, Europe presents valuable opportunities for ecommerce businesses. With a variety of languages, payment methods, high return rates, and complex tax laws and regulations, the region also has its challenges. The differences in preferred payment methods per country are considerable and will impact your ability to sell in the market.