Chile is one of the most sophisticated economies in Latin America, and a high-potential market in terms of e-commerce. The compound annual growth rate (CAGR) of the Chilean e-commerce market is projected to reach 11% between now and 2019, making it an attractive target if you wish to expand in Latin America.
That being said, if you exclusively process payments offshore, it will seriously limit your addressable market: 70% of all Chilean online sales are paid using a local payment method, available only via local acquirers.
55% Credit Cards: While Chile has the highest credit card penetration rate in Latin America, it is common for banks to enable cards for domestic purchases only. Even cards from international brands like Visa or MasterCard can often not be used to buy from offshore websites. International credit cards represent 30% of the country’s total e-commerce spend.
Local credit cards are issued by the leading department stores Falaballa and Ripley, as well as other closed-loop networks.
28% Debit Card (WebPay): Historically, there was only one local card acquirer in Chile: Transbank. Transbank has developed a widely used online payment portal, WebPay. As a result of its ubiquity, debit represents 28% of Chilean e-commerce payments.
8% Bank Transfer (WebPay): Bank transfers, via WebPay, represent 8% of Chile’s e-commerce spend.
7% Cash: Cash payments represent a smaller portion of e-commerce spend in Chile than in most other Latin American countries, but it’s still a payment option that shouldn’t be ignored. Cash-based invoices are issued by a payments network, such as Servipag or Multicaja, and payable at physical stores across the country.
2% Other Methods:
Payment in multiple installments is common in Chile, reaching an estimated 30-40% of total e-commerce spend. Falabella, Ripley and LATAM Airlines make installments readily available to make their high ticket items more affordable.
In order to tap the full potential of the Chilean e-commerce market, it is vital to offer local payment methods as a complement to international credit cards.
WL Online Payment Acceptance provides cost-effective and customized local payment programs in Chile and other emerging markets globally. Contact us today, and together we will tailor your payment strategy to meet your business requirements, growth plans and sales goals.
Read our Chile value brief to learn more about online payments in Chile.