Brazil is the largest ecommerce market in Latin America, accounting for 42% of the region’s $59B in ecommerce sales. Of the 200M people who live in Brazil, 39M shop online. To find success in Brazil, it’s essential to enable domestic credit cards, cash-based Boleto Bancário payments and the widely-accepted practice of paying with installments. A cross-border business model is not enough here.
71% Credit Cards: 71% of e-commerce spend in Brazil is paid with credit cards, but only 20% of Brazilian credit cards can be used to purchase from international websites. It is therefor important to enable local cards as part of your payments mix.
21% Boleto Bancário: Boleto is a popular alternative for Brazilians who don’t have a credit card, or prefer not to enter card information online. If you don’t offer Boleto, you’re essentially ignoring a huge ecommerce market within Brazil. Boleto is a cash-based payment method where consumers are issued a barcode that is later used to complete an online purchase. Boleto barcodes can be printed or scanned using any mobile. To pay, consumers can use their online banking, ATM, post office, lottery agent, supermarket, or by paying with cash in person at any given bank.
If you don’t offer customers the ability to pay with Boleto, you’re essentially ignoring a huge e-commerce market within Brazil.
8% Other Methods:
Brazilians are extremely accustomed to paying their purchases in multiple installments, both on- and offline. In 2016, an estimated 60% of e-commerce purchases were made using an installment plan.
In order to tap the full potential of the Brazilian e-commerce market, it is vital to offer local payment methods as a complement to international credit cards.
We provide cost-effective and customized local payment programs in Brazil and other emerging markets globally. Contact us today, and together we will tailor your payment strategy to meet your business requirements, growth plans and sales goals.
Read our Brazil value brief to learn more about online payments in Brazil.